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The Making of Nudie Jeans

The lack of fashion posts probably makes you wonder why we include “fashion” in our blog description. Well, that’s on me, I promised to bring fashion to Chiside at least once a week, and I’ve failed to do so. And since Blake has trouble dressing himself, we can’t blame him for the lack of posts.

It’s a new day though, and from now on, be on the look out for a stronger effort from me in terms of covering fashion. I’ll post cool videos, stories, new lines coming out, anything I find. Feel free to give suggestions as well.

The post today is about the making of Nudie Jeans. Nudie specializes in raw and prewashed denim jeans, originating in Gothenburg, Sweden. The jeans are actually produced in Italy though, with denim fabrics coming in from the US, Japan, and Turkey. On the Nudie website, the production process is described as:

“Design goes beyond creating just a product that serves to fulfil a need or a function. The philosophy of Nudie Jeans is to become part of your dreams. Jeans have a natural built-in dream and attitude.”

Not really descriptive. But if you’re interested, here’s a video that details the whole process, start to finish. It’s insane to see the amount of specialization that is present all over the world, and the amount of work that goes into producing a single pair of jeans.

Click here to see it —-> Continue reading



Filed under fashion, michael bojda