Category Archives: fashion

Sneakers: Nike Announces Official Air Yeezy 2 US Release Date + Official Images

What will arguably be the most sought after shoe of 2012 finally has a US release date. Nike announced today that the Air Yeezy 2 will be dropping at select locations on June 9. Two colorways of the shoe will be available for purchase, Pure Platinum (as seen above) and the Solar Red. The shoe is reportedly slimmer and sleeker than its predecessor, the Air Yeezy 1, and features a similar strap and glow-in-the-dark sole. View more detailed pictures after the jump.

Nike Air Yeezy 2
Black/Solar Red & Pure Platinum
June 9th
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Sneakers: Nike to implement “Twitter RSVP” system on new releases

The sneaker culture takes a huge hit today, as Nike unveiled its plans to completely revamp the way future releases are distributed. Days after announcing the ban of in-store midnight releases, hopeful sneakerheads will now have to wait online instead of in line. Nike will begin to utilize Twitter as a means for RSVP-ing your favorite shoe. This comes in light of the recent, negative media attention sneaker releases have been getting, from the hectic release of the Jordan XI “Concords” to the “Galaxy” Foamposites.

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Sneakers: Air Jordan XI Retro Playoffs/Breds to release in December 2012

It’s been confirmed.

The coveted Air Jordan XI “Playoffs/Breds” are set to release sometime during the holidays this year. Be sure to bring your riot gear to the lines, because these will be even more desirable than the Concords that made headlines last holiday season.

The Air Jordan XI “Breds” can best be remembered for being worn by MJ himself during the 1996 NBA Finals, the fourth championship won by MJ and the first after the death of his father. Hopefully Nike/Jordan Brand will make enough pairs this time around to appease the crowds, but I doubt that’ll happen.

Air Jordan 11
Black / Varsity Red – White
Holiday 2012

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Video: Everyone is on the #KobeSystem

Here’s Nike’s latest ad for the #KobeSystem, featuring Aziz Ansari, Kanye West, Hope Solo, and more.

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Video: Take a peek inside the Odd Future/Golf Wang shop


Highsnobiety brings us an exclusive look at the highly talked-about Odd Future shop in Los Angeles, which opened on Black Friday. Tyler, The Creator and co. show us inside the stock room as well as talk about designs.

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Video: Nike Air Mags make an appearance on “Pawn Stars”

For anybody who has not seen the popular History Channel show “Pawn Stars”, it’s basically a reality show documenting a large pawn shop in Las Vegas, NV. Customers shown on the show generally bring in rare and unique items to sell. Watch and see how much these bad boys go for.

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The Making of Nudie Jeans

The lack of fashion posts probably makes you wonder why we include “fashion” in our blog description. Well, that’s on me, I promised to bring fashion to Chiside at least once a week, and I’ve failed to do so. And since Blake has trouble dressing himself, we can’t blame him for the lack of posts.

It’s a new day though, and from now on, be on the look out for a stronger effort from me in terms of covering fashion. I’ll post cool videos, stories, new lines coming out, anything I find. Feel free to give suggestions as well.

The post today is about the making of Nudie Jeans. Nudie specializes in raw and prewashed denim jeans, originating in Gothenburg, Sweden. The jeans are actually produced in Italy though, with denim fabrics coming in from the US, Japan, and Turkey. On the Nudie website, the production process is described as:

“Design goes beyond creating just a product that serves to fulfil a need or a function. The philosophy of Nudie Jeans is to become part of your dreams. Jeans have a natural built-in dream and attitude.”

Not really descriptive. But if you’re interested, here’s a video that details the whole process, start to finish. It’s insane to see the amount of specialization that is present all over the world, and the amount of work that goes into producing a single pair of jeans.

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Feature: The Brooklyn Circus

My favorite brand talks about their “100 Year Plan” and how the products are made and distributed.


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Spotlight: Sir & Madame

Starting out as a sneaker consignment shop in 2007  on the north side of Chicago, Solemates was the place to go if you wanted a pair of Heiny’s or Lucky’s without venturing into the dangerous waters of Ebay. Granted, the prices were Flight Club high, but the store stayed alive thanks to sneakerheads and high school kids who liked the pretty colors of the shoes.

Flash forward 4 years, and we have Sir & Madame. The store moved (now at 938 N. Damen), the Nikes left, but a new brand emerged.

Spawned from the husband and wife team of Brian and Autumn Merritt, Sir & Madame has quickly became one of Chicago’s most talked about boutiques. Carrying an incredible selection of classic apparel, with an industrial, almost preppy feel, the store is the place to go if you are looking to look good, yet do it with an edge. In addition to brands such as The Brooklyn Circus (only account in the midwest), Cheap Monday, 3 Sixteen, and Tanner Goods, Sir & Madame offers outstanding customer service. Whether you go into the store knowing what you want, or simply looking around, Brian and Autumn, along with Najee Redd, are there to make the shopping experience as easy as possible. I’ve gone in countless times and gotten fashion advice from Najee, who each time gives me something new and different to look into purchasing.

The Sir & Madame brand is what sets this place apart from the others. At the old store, you got the feeling that the owners knew what they were doing, but if you weren’t especially close with them, you didn’t know what was going on behind the scenes. Quietly, Brian and Autumn were creating their own clothing line, and the result was fantastic. Previously focused just on vintage-inspired tees, the brand has become much more. Tailored shirts, letterman jackets, sweatshirts, scarves, candles, and even a lap top case have been made by the SMC brand to date, and expectations for the future are sky high.

So go online or go to the store, and get yourself some Sir & Madame gear. And if you can’t afford that, just swing by the shop and talk to whoever is there, they’ll be willing to talk.

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