What will arguably be the most sought after shoe of 2012 finally has a US release date. Nike announced today that the Air Yeezy 2 will be dropping at select locations on June 9. Two colorways of the shoe will be available for purchase, Pure Platinum (as seen above) and the Solar Red. The shoe is reportedly slimmer and sleeker than its predecessor, the Air Yeezy 1, and features a similar strap and glow-in-the-dark sole. View more detailed pictures after the jump.
Nike Air Yeezy 2
Black/Solar Red & Pure Platinum
The sneaker culture takes a huge hit today, as Nike unveiled its plans to completely revamp the way future releases are distributed. Days after announcing the ban of in-store midnight releases, hopeful sneakerheads will now have to wait online instead of in line. Nike will begin to utilize Twitter as a means for RSVP-ing your favorite shoe. This comes in light of the recent, negative media attention sneaker releases have been getting, from the hectic release of the Jordan XI “Concords” to the “Galaxy” Foamposites.
It’s been confirmed.
The coveted Air Jordan XI “Playoffs/Breds” are set to release sometime during the holidays this year. Be sure to bring your riot gear to the lines, because these will be even more desirable than the Concords that made headlines last holiday season.
The Air Jordan XI “Breds” can best be remembered for being worn by MJ himself during the 1996 NBA Finals, the fourth championship won by MJ and the first after the death of his father. Hopefully Nike/Jordan Brand will make enough pairs this time around to appease the crowds, but I doubt that’ll happen.
Air Jordan 11
Black / Varsity Red – White
Here’s Nike’s latest ad for the #KobeSystem, featuring Aziz Ansari, Kanye West, Hope Solo, and more.
Highsnobiety brings us an exclusive look at the highly talked-about Odd Future shop in Los Angeles, which opened on Black Friday. Tyler, The Creator and co. show us inside the stock room as well as talk about designs.
For anybody who has not seen the popular History Channel show “Pawn Stars”, it’s basically a reality show documenting a large pawn shop in Las Vegas, NV. Customers shown on the show generally bring in rare and unique items to sell. Watch and see how much these bad boys go for.
The lack of fashion posts probably makes you wonder why we include “fashion” in our blog description. Well, that’s on me, I promised to bring fashion to Chiside at least once a week, and I’ve failed to do so. And since Blake has trouble dressing himself, we can’t blame him for the lack of posts.
It’s a new day though, and from now on, be on the look out for a stronger effort from me in terms of covering fashion. I’ll post cool videos, stories, new lines coming out, anything I find. Feel free to give suggestions as well.
The post today is about the making of Nudie Jeans. Nudie specializes in raw and prewashed denim jeans, originating in Gothenburg, Sweden. The jeans are actually produced in Italy though, with denim fabrics coming in from the US, Japan, and Turkey. On the Nudie website, the production process is described as:
“Design goes beyond creating just a product that serves to fulfil a need or a function. The philosophy of Nudie Jeans is to become part of your dreams. Jeans have a natural built-in dream and attitude.”
Not really descriptive. But if you’re interested, here’s a video that details the whole process, start to finish. It’s insane to see the amount of specialization that is present all over the world, and the amount of work that goes into producing a single pair of jeans.
Click here to see it —-> Continue reading