The sneaker culture takes a huge hit today, as Nike unveiled its plans to completely revamp the way future releases are distributed. Days after announcing the ban of in-store midnight releases, hopeful sneakerheads will now have to wait online instead of in line. Nike will begin to utilize Twitter as a means for RSVP-ing your favorite shoe. This comes in light of the recent, negative media attention sneaker releases have been getting, from the hectic release of the Jordan XI “Concords” to the “Galaxy” Foamposites.
The Twitter RSVP Process:
On the RSVP date, our store will send a tweet at a random time to begin our Twitter RSVP process, including a product specific hashtag (#tag).
Once registration is open, you must Direct Message (“DM”) the store within 60 minutes. The DM must include:
1.The product-specific #tag tweeted by the store
2.The last 4 digits of your State/Passport/Military/School ID number
3.Your shoe size (limit one).
Confirmations from the store will be sent via DM to those who have successfully secured their requested size. Shoes will be awarded on a “first respond, first serve” basis.
Confirmed recipients must pick up their product (in person w/ identification) from the store on the day of launch. Unclaimed product will be announced on Twitter and will be re-released at the store’s discretion.
How do you properly RSVP through DM? Here’s an example:
Twitter #RSVP is now open for the Air Foamposite One.#Electrolime
Consumer Response (DM):
#Electrolime, 4253, 10.5
(For more information about sending a DM, see the Twitter Help Center.)
Twitter RSVP Terms and Conditions:
One item allowed per person, even if you receive two confirmations of successful registrations. Abuse of this rule may result in denial of purchase or entry to future launches.
Confirmed recipients must provide a valid ID that matches the last 4 digits used for RSVP.
Size cannot be changed once it has been confirmed to a person through Twitter RSVP.
Resell or trade of Twitter RSVP confirmation is prohibited.
Twitter RSVP confirmation is not transferable and not redeemable for cash or for credit towards any purchase.
Lines will not be allowed to form outside the store for this release.
Launch process is always subject to change at any time at the discretion of Nike, Inc.
Find your local Nike Store Twitter account:
|Store Name||City||State||Twitter Handle|
|Nike Las Vegas||Las Vegas||Nevada||@NikeLasVegas|
|NIKETOWN Los Angeles||Beverly Hills||California||@NikeLA|
|Nike Mall of America||Bloomington||Minnesota||@NikeMallAmerica|
|NIKETOWN New York||New York||New York||@NikeNYC|
|Nike Roosevelt Field||Garden City||New York||@NikeRooseveltFD|
|NIKETOWN San Francisco||San Francisco||California||@NikeSF|
|Nike Santa Monica||Santa Monica||California||@NikeSantaMonica|
|Nike Running Bay Street||Emeryville||California||@NikeBayStreet|
|Nike Running Eugene||Eugene||Oregon||@NikeEugene|
|Nike Running Fashion Island||Newport Beach||California||@NikeFashionIsl|
|Nike Running Fashion Valley||San Diego||California||@NikeFashionVal|
|Nike Running The Grove||Los Angeles||California||@NikeTheGrove|
|Nike Running Lenox Square||Atlanta||Georgia||@NikeLenoxSquare|
|Nike Running South Coast Plaza||Costa Mesa||California||@NikeSCPlaza|
|Nike Running Stanford||Palo Alto||California||@NikeStanford|
|Nike Running Westchester||White Plains||New York||@NikeWestchester|
|Nike Running Westfarms||Farmington||Connecticut||@NikeWestfarms|
|Nike Running Westport||Wesport||Connecticut||@NikeWestport|