Sneakers: Nike to implement “Twitter RSVP” system on new releases

The sneaker culture takes a huge hit today, as Nike unveiled its plans to completely revamp the way future releases are distributed. Days after announcing the ban of in-store midnight releases, hopeful sneakerheads will now have to wait online instead of in line. Nike will begin to utilize Twitter as a means for RSVP-ing your favorite shoe. This comes in light of the recent, negative media attention sneaker releases have been getting, from the hectic release of the Jordan XI “Concords” to the “Galaxy” Foamposites.

The Twitter RSVP Process:

On the RSVP date, our store will send a tweet at a random time to begin our Twitter RSVP process, including a product specific hashtag (#tag).
Once registration is open, you must Direct Message (“DM”) the store within 60 minutes. The DM must include:

1.The product-specific #tag tweeted by the store
2.The last 4 digits of your State/Passport/Military/School ID number
3.Your shoe size (limit one).

Confirmations from the store will be sent via DM to those who have successfully secured their requested size. Shoes will be awarded on a “first respond, first serve” basis.
Confirmed recipients must pick up their product (in person w/ identification) from the store on the day of launch. Unclaimed product will be announced on Twitter and will be re-released at the store’s discretion.

How do you properly RSVP through DM? Here’s an example:

Store Tweet:
Twitter #RSVP is now open for the Air Foamposite One.#Electrolime

Consumer Response (DM):
#Electrolime, 4253, 10.5

(For more information about sending a DM, see the Twitter Help Center.)

Twitter RSVP Terms and Conditions:

One item allowed per person, even if you receive two confirmations of successful registrations. Abuse of this rule may result in denial of purchase or entry to future launches.
Confirmed recipients must provide a valid ID that matches the last 4 digits used for RSVP.
Size cannot be changed once it has been confirmed to a person through Twitter RSVP.
Resell or trade of Twitter RSVP confirmation is prohibited.
Twitter RSVP confirmation is not transferable and not redeemable for cash or for credit towards any purchase.
Lines will not be allowed to form outside the store for this release.
Launch process is always subject to change at any time at the discretion of Nike, Inc.

Find your local Nike Store Twitter account:

Store Name City State Twitter Handle
NIKETOWN Boston Boston Massachusetts @NikeBoston
NIKETOWN Chicago Chicago Illinois @NikeChicago  
Nike Dallas Dallas Texas @NikeDallas
Nike Las Vegas Las Vegas Nevada @NikeLasVegas
NIKETOWN Los Angeles Beverly Hills California @NikeLA 
Nike Mall of America Bloomington Minnesota @NikeMallAmerica
NIKETOWN New York New York New York @NikeNYC 
Nike Portland Portland Oregon @NikePortland
Nike Roosevelt Field Garden City New York @NikeRooseveltFD
NIKETOWN San Francisco San Francisco California @NikeSF 
Nike Santa Monica Santa Monica California @NikeSantaMonica
Nike Scottsdale Scottsdale Arizona @NikeScottsdale
NIKETOWN Seattle Seattle Washington @NikeSeattle 
Nike Running Bay Street Emeryville California @NikeBayStreet 
Nike Running Eugene Eugene Oregon @NikeEugene
Nike Running Fashion Island Newport Beach California @NikeFashionIsl
Nike Running Fashion Valley San Diego California @NikeFashionVal
Nike Running The Grove Los Angeles California @NikeTheGrove
Nike Running Lenox Square Atlanta Georgia @NikeLenoxSquare
Nike Running South Coast Plaza Costa Mesa California @NikeSCPlaza
Nike Running Stanford Palo Alto California @NikeStanford 
Nike Running Westchester White Plains New York @NikeWestchester
Nike Running Westfarms Farmington Connecticut @NikeWestfarms
Nike Running Westport Wesport Connecticut @NikeWestport
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Filed under blake pon, fashion, sneakers

2 responses to “Sneakers: Nike to implement “Twitter RSVP” system on new releases

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